Dish Network shocked us just a couple of weeks ago by upgrading its new Hopper DVRs with "Auto Hop" ad skipping that targeted prime time programming on broadcast TV captured via its PrimeTime Anytime feature, and predictably, the networks aren't happy. After several executives took shots at the service during upfronts for the new fall programming in the past few weeks, Fox has filed suit in US District Court, while Dish Network responded with its own request for a court order specifying that it does not infringe on the TV network's copyrights. Just in the last few minutes, the New York Times reports NBC has filed a lawsuit against Dish Network as well, and it likely won't be the last one to do so. ReplayTV folded under similar legal pressure, but clearly Dish Network thinks it has a workable solution and now it's going to be up to the courts to decide who wins.
Broadcast TV networks, Dish Network file lawsuits over new Auto Hop ad skipping feature originally appeared on Engadget on Thu, 24 May 2012 17:42:00 EDT. Please see our terms for use of feeds.
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I might be crazy, but I love the Auto Hop feature. I would love the Hopper with or without it, but if I don’t have to sit there and fight my fat fingers and the remote to skip the commercials in SOME of my shows, then I like it. Have you ever hit the rewind button during one of the PTAT shows you have Auto Hop working on? You know what happens… The commercials are there, because they never left, the recording itself was never altered, just as the DVR has worked for years. I am sure that if I didn’t work nights at Dish and didn’t get home at 2 a.m. I would watch them live, but since I don’t I have to record them. The same way that we have since the advent of the VCR in the 1970’s, everyone feels empowered to skip commercials.
Posted by: Jack Rackerman | 05/31/2012 at 04:59 PM
I don’t understand why CBS, FOX, & NBC execs don’t want us to enjoy commercial-free TV. I’m a DISH employee – AutoHop is great because you can easily watch commercial-free TV. Public Knowledge, a consumer advocacy group, is taking a stand for consumers by creating a petition that tells CBS, FOX, & NBC media to keep their hands out of your living room & DVR. Sign their petition to keep control of how you watch TV http://bit.ly/KFdn1Q
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